History

Currently situated at the very heart of Orlando's Tourist District, THAROO & CO. has become a staple for shopping on International Drive. Along the 10+ miles that make up I-Drive, the thousands hotel rooms, entertainment-shopping- dining and attractions create the atmosphere where business and vacation travel come together. International Drive is home to the country's second largest – and the busiest - convention center.

It is here on International Drive that tourists and conventioneers from all around the globe share the vision of Orlando as a city designed just for them. Every want and need is found along the strip. The world’s major attractions are linked along the Drive, from Universal Florida Resort at the north end; SeaWorld directly in the middle; and, anchoring the southern end of the Drive, is Walt Disney World. Conventioneers, trade shows, meetings and conference attendees bring their families with them and tourists from around the world clamor to the gates.

It is within this diverse business atmosphere that Mr. A. Rehman Tharoo, the highly recognized jeweler whose name was so closely associated with Church Street’s premier fine shopping, decided to open what has become the ultimate shopping destination for Fine Jewelry, the best of Swiss Fine Brand name Timepieces and world class Accessories. THAROO & CO. THE JEWELRY BOUTIQUE is a store unique to Orlando, with its new store location at Pointe Orlando in 2400 Square Feet of space, fronting International Drive.

Almost two decades ago, Mr. Tharoo and his family started their jewelry store at the Church Street Exchange because there was a burgeoning market for quality name brand watches and fine jewelry. There was no outlet in Orlando that could provide the selection of watches and the finest in gold jewelry. In order to reach a broader range of customer, Mr. Tharoo felt that it was time to expand into larger quarter. With nothing at Church Street that could accommodate this vision, the decision was made to relocate to International Drive.

THAROO & CO. chose Pointe Orlando because of its marvelously located 25 acres of prime International Drive frontage, with its high visibility and interesting mix of stores and entertainment. Before Pointe Orlando underwent a massive redesign, Tharoo & Co. was in larger quarters at the other side of the mall. Making the move to a newly built smaller, more intimate and comfortable store gave customers a more welcome feeling. The combination of the Tharoo Family and Pointe Orlando has been equally as successful as it was in Downtown Orlando - perhaps more so.

No one else in Orlando has developed the same type of rapport within the industry as that enjoyed by the Tharoo family. They are well known throughout the industry for their ethical business practices, ultimate customer service and productivity - they sell more of the famous quality brand name watches than any one else in Central Florida.

With a staff of well trained sales people who respect the customer's wishes and pocketbook, and several new and exciting lines of fine jewelry and watches, THAROO & CO., THE JEWELRY BOUTIQUE has forged the way to become the very best in retail jewelry.